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Cost per click (CPC) is a pivotal metric in paid online advertising that indicates how much an advertiser pays for each user click on their ad. CPC helps set budgets and evaluate campaign performance across search, social, display ads, and more.
CPC refers to the amount charged by a publisher or ad network when a user clicks on an advertiser's ad. For example, if an ad has a CPC of $1.50, the advertiser is charged $1.50 every time someone clicks that ad.
CPC is the cost side of "pay per click" or PPC advertising, where advertisers bid on ad placements and only pay when users engage. Higher CPC bids can help gain ad prominence.
To determine CPC, divide total ad spend by the number of clicks received:
CPC = Total Advertising Cost / Number of Clicks
For instance, if a campaign cost $100 and generated 50 clicks, the CPC would be $2 ($100 / 50 clicks).
By clicking the submit button, the CPC calculator will proceed to generating the results and you can copy them from the clipboard to use.
Several factors impact CPC rates, including:
CPC differs from CPM or cost per thousand impressions pricing:
The benchmark for a good CPC depends on many factors. However, average Google Ads CPC across industries is:
CPCs around these averages can be reasonable starting points for many advertisers.
Monitoring and optimizing cost per click is important for maximizing PPC advertising ROI. CPC not only represents the cost of campaigns, but also their competitiveness and targeting. Tools to calculate CPC along with ongoing performance analysis help make the most of ad budgets.