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Google PageSpeed Insights is a valuable free tool for testing and improving your website's speed and performance. With page load times being a critical ranking factor today, insights from this tool can help make changes to significantly boost your site's speed.
PageSpeed Insights analyzes the performance of a given web page on both desktop and mobile devices. It provides a page speed score out of 100 along with suggestions to fix issues impacting site speed.
The score is based on multiple factors including page size, request counts, file compression, caching, and more. A higher score indicates better performance and faster load times.
With the shift to mobile, site speed is now crucial for providing a good user experience and for SEO. Studies show websites loading in under two seconds convert better. PageSpeed Insights helps meet those goals.
There are a few key reasons why improving page speed has become so important:
Optimizing speed should be a priority for every website today given these benefits.
Using PageSpeed Insights is simple:
The tool crawls the page and evaluates elements including HTML/CSS/JS files, images, caching, compression, redirects, and more. The scores and tips aim to help make targeted improvements.
For desktop, PageSpeed Insights measures metrics like:
It provides an overall desktop score and highlights areas to focus on improving. Faster desktop speeds provide better user experience.
The mobile test identifies additional factors critical for fast mobile pages:
A fast mobile site ensures visitors don't abandon your site and improves SEO.
Here are some tips to boost your page speed based on the tool's suggestions:
Even small tweaks can significantly improve your PageSpeed Insights score. Monitor it regularly to maintain fast page speeds.
Google PageSpeed Insights is invaluable for monitoring and enhancing your website's speed and mobile performance. By following its suggestions, you can dramatically improve page load times which directly benefits your SEO, user experience, and conversions. Check it regularly to ensure your site is as fast as possible.